Information and Broadcasting Ministry resumes rating of news channels. Information and Broadcasting Ministry resumes rating of news channels

Digital Desk, New Delhi. The Information and Broadcasting Ministry on Wednesday resumed rating of news channels. The Ministry of Information and Broadcasting has asked the Broadcasting Audience Research Council (BARC or BARC) to release the news ratings along with the data for the last three months for the news genre in a monthly format with immediate effect.

BARC suspended the rating system in October 2020. In a statement, the ministry said, taking into account the report of the TRP Committee and the recommendation of the Telecom Regulatory Authority of India (TRAI) dated 28 April 2020, M/s Broadcast Audience Research Council (BARC) has amended its procedures, protocols, monitoring mechanism and Changes have been started in the form of regulation, etc.

According to the statement, the restructuring work of the Board and the Technical Committee to include independent members has also been initiated by BARC. A Standing Monitoring Committee has also been constituted. The access protocol for data has been revamped and made stricter. The ministry said, BARC has indicated that in view of the changes made by it, they are contacting the relevant sectors to elaborate on the new proposals and they are actually ready to start the release as per the new protocol. Huh.

“Keeping in view the above, the Ministry of Information and Broadcasting has asked BARC to issue news ratings with immediate effect as well as the data for the last three months for the news mode in monthly format, so that the actual data,” the ministry said. trends to be presented fairly and equitably. As per the revised methodology, reporting of news and major genres will take place on a rolling average concept of four weeks. The Ministry has also constituted a working group under the chairmanship of Prasar Bharati CEO to consider using the Return Path Data (RPD) capabilities for utilization of TRP services, as reported by TRAI as well as the TRP Committee. has also been recommended. This committee will submit its report in four months.

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(IANS)

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